A while ago, I spoke to Adamu Waziri about Bino and Fino, his educational cartoon aimed at children. In the current market climate that is Nigeria, it is laudable that this young man is not only following his passion but is being ethical about choosing sponsors.
If you have not already seen clips, follow this link to view clips of Bino and Fino on the web. You can also buy DVDs for friends and family (fantastic Christmas gifts).
If you ask me, what I like the most about Bino and Fino is the fact that it is African - we are quickly introduced to Bino and Fino's extended family - they eat local food, celebrate African holidays and speak with an African accent. Lastly, Bino has a big, bouncy AFRO which she secures together in two buns! My daughter has a DVD and I have gifted children around me with the same, putting my money where my mouth is.
Here's what Adamu had to say when I asked him a few questions.
When did you absolutely know that this was something that you were going to do?
I would say 2009 was when everything crystallized and I decided to go for it. Up till then Bino and Fino was just an idea which had been bouncing in my head and I was scared to implement. In fact I didn’t even have a name for the show then. I just knew I wanted to do a genuine animated cartoon show for children. I also knew I wanted the production to be done entirely in Nigeria. Beyond that it was just a void. The Bino and Fino show was developed out of that void. Even though it has been tough I am glad I made the decision to pursue this project.
I am sure that you have had some highs and some lows with this project. Please share them with us.
The highs come in different ways. The fact that we were the first to actually produce an educational children’s animation DVD in Nigeria and then bring it to market was a high for me. We had to go through a lot to achieve that. Another high is more important to me. That is the reaction of parents and children to the show. When a parent gets in touch with us to let us know the positive effect the show has had on their kids it gives me more fuel to push ahead past the lows. At the end of the day that is what Bino and Fino is about. Educating and entertaining kids.
The lows are those I’m sure many businesses face in Nigeria. These include lack of funding, infrastructure etc. As we produce a media product we are also susceptible to piracy and other distribution problems. There are also several sponsorship deals we’ve missed out on due to politics within organisations.
Please click here to ...continue reading